Some or all of the types of Personal Information marked with an asterisk (*) may be considered “sensitive” personal information according to some state laws.

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We may also partner with financial processors or payment vendors to provide services to Agents on the Platform, but these parties do not share Personal Information with us. 

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We do not collect biometric information. 

 

Your information may be provided to us by your spouse or other family member.

 

We intend to keep the above categories of Personal Information for as long as reasonably necessary to achieve the business purposes for which they were collected. Our general business purpose is to connect Agents with Consumers and facilitate the sale of insurance products to Consumers.  

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Use of Personal Information

We may use or disclose the Personal Information that we collect for one or more of the following purposes:

• Operate the Platform;

• Communicate with you regarding the Platform;

• Contact Consumers through our employed agents regarding insurance products in which the Consumer expressed interest;

• Address users’ and Consumers’ inquiries;

• Process transactions;

• Tailor the content and information that we may send or display to you;

• Analyze use of our products and services;

• Develop new products and services;

• Comply with legal obligations;

• Protect our rights, property, and safety or the rights, property, and safety of others; and

• Evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our customers is among the assets transferred. You hereby consent to such transfers and we may assign and transfer all of the rights, benefits, duties, and obligations of this Privacy Policy, under the circumstances described in this paragraph.

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From time to time, we may contact users via email and mail, for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication. If you would like to stop receiving marketing or promotional communications via email or mail from us, you may opt out of such communications by contacting us at the toll-free number or email address listed below.

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We may also contact users and Consumers via text messaging, but only if such individuals opt in to receive text messages and only within the scope of such consent.   

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Sharing Personal Information

We may disclose all categories of Personal Information described above in “Personal Information We Collect” to the third parties listed below for the purpose of facilitating the sale of insurance products to individuals who are interested in purchasing such products.

• With Our Service Providers. We may share Personal Information about Consumers and Agents with third parties who perform services for us or on our behalf. For example, this may include payment processors and companies that send emails on our behalf or other operating systems or platforms that help us run our services.

• With Our Business Partners. This includes our affiliates in the insurance industry, insurance carriers, and any other entities that are involved in the sale of insurance products such as marketing organizations that specialize in the insurance industry. 

• With Law Enforcement, Government Agencies, or Parties to a Legal Proceeding.  We may share Personal Information with such entities to comply with the law or assist in law enforcement.

• With Our Independent Agents and Advisors. Agents and advisors have access to the Personal Information about Consumers that is provided by the Consumers when requesting information regarding insurance products. 

• With Data Analytics Providers and Advertising Service Providers. Third-party data analytics providers may collect Personal Information about users over time and across different websites, applications, and devices for the purposes of targeted advertising. These providers may collect Personal Information, specifically internet or other similar network activity information, social media information, and/or commercial information in this manner on our Platform.  For more information on these third parties, please see the below “Cookie Policy.”

In the future, we may partner with these third parties to tailor and customize our advertising to Users. The practice of targeted advertising may be considered a “sale” of Personal Information under some state laws. For more information about your choices related to this practice, please see “Rights Regarding Personal Information,” below.

 

Cookie Policy

The website on which the Platform is hosted may use cookies, pixel tags, web beacons, and similar technologies to track and enhance user experience, including technologies placed on the website by third parties, such as advertising network partners.  Users’ web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. Cookies can also enable us to track and target the interests of our users to enhance their experience on our website. We may use the following types of cookies: advertising and analytics and social media.  

You may choose to set their web browser to refuse cookies or to alert you when cookies are being sent. If you do so, some parts of the Platform may not function properly.  Our website may recognize certain opt-out preference signals, such as the Global Privacy Control (“GPC”). You may set such a signal through your browser or browser extension.

 

Children Under The Age of 16

The Platform is not intended for children under 16 years of age. We do not collect information about individuals under the age of 16.  No one under age 16 may provide any information through the Platform. We do not knowingly collect Personal Information from children under 16, and we do not have actual knowledge that we sell or share the Personal Information of children under 16. If you are under 16, do not use or provide any information through the Platform. If we learn we have collected or received Personal Information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us.

Rights Regarding Personal Information

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You may have the following rights (“Data Subject Rights”) with respect to the Personal Information that we collect or process about you. These rights differ depending on where you live (including specifically in California, Virginia, Colorado, Connecticut, Nevada, and Utah), but we will endeavor to respect these rights regardless of your place of residence.  

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• Right to Access and Obtain a Copy: If you ask us, we may confirm whether we are processing your Personal Information and, if so, provide you with a copy of all Personal information you are lawfully entitled to receive along with certain other details. In addition, you may request to know the types of third parties with whom we share your Personal Information, and the categories of Personal Information we share with them.

• Right to Amend: If you believe your Personal Information is inaccurate or incomplete, you may request that we correct or complete it. If you ask us, and where possible and lawful to do so, we will also tell you with whom we shared your Personal Information so you can contact them directly.

• Right to Delete: You may request that we delete or remove your Personal Information. If we shared your Personal Information with others, we will tell them about the erasure as directed by law.

• Right to Restrict Processing: You may ask us to restrict or ‘block’ the processing of your Personal Information in certain circumstances, such as if we process Personal Information that is considered “sensitive” under applicable state laws or engage in automated decision-making.

• Right to Opt Out of Targeted Advertising: Targeted advertising is the practice of serving you tailored advertisements based your Personal Information gathered across other businesses, websites, applications, or services. You have the right to opt out of this practice.

• Right to Opt Out of Sales: Some states consider targeted advertising a “sale” of Personal Information. You may request that we not “sell” your Personal Information.

• Right to Non-discrimination: We will not discriminate against you for exercising these rights, but we may charge a reasonable fee as permitted by law in fulfilling these rights, such as if you request multiple copies of your Personal Information.

If you or your authorized agent wish to exercise any of these Data Subject Rights, please contact us by following the steps below in ‘Contact Information’ or by clicking here . Before responding to your request to exercise Data Subject Rights, we may require additional information from you to verify your identity or clarify your specific request. We will try to comply with your request as soon as reasonably practicable and in compliance with applicable law. Where appropriate, we will work with third parties in order to fulfil your request.

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If we deny any of the above rights, you may have the right to appeal the decision with us. If you would like to appeal a prior decision, please include ‘Appeal’ in your subject line, along with the prior request and related communications. Please send this to us following the instructions located below, in Contact Information. Additionally, you may contact your state’s attorney general if you have concerns about the results of the appeal.

 

Additional Notice to California Residents

The following disclosures are made in compliance with the California Consumer Privacy Act (CCPA), as amended. In the past 12 months, we have collected the Personal Information described above, and disclosed it to the third parties listed under the section “Sharing Personal Information” for the business purposes identified therein and under the section “Use of Personal Information.” This information falls into the following categories of Personal Information under the CCPA:

• Identifiers

• Categories of Personal Information described in section 1798.80(e) of the California civil code

• Characteristics of protected classifications under California or federal law

• Commercial information

• Geolocation information

• Audio, electronic, or visual information

• Internet or electronic network activity information

• Professional or employment-related information

• Sensitive personal information identified by asterisk (*) in the above table.

We do not use or disclose sensitive Personal Information (indicated in the section “Personal Information We Collect” with an asterisk (*)) for purposes other than those specified in Cal. Code Regs. tit. 11, § 7027(m).

Additional Notice to Nevada Residents

Nevada law permits Nevada residents to request that we not sell their personal information. We do not sell personal information as defined by Nevada law. If you are a resident of Nevada and would like to request that we not sell your information in the future, please contact us by following the steps below in ‘Contact Information’ or by clicking here.

 

Contact Information

If you have any questions or comments about this notice, or the ways in which we collect and use your personal information, please do not hesitate to contact us at:

Phone: (828) 299-9600

Email: compliance@equisfinancial.com

 

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